As a trainer, your primary source of income is getting more personal training clients. Getting personal clients requires developing marketing strategies that showcase your skills and capabilities as a personal trainer. But why should people choose you as their trainer? By answering such questions, build your unique style as a personal trainer. Don’t worry if you have struggled to answer the above question because, in this article, we will explore marketing strategies for individual clients in detail. Getting more personal training clients is a method of making money as a bodybuilder.
Create a Protocol for your Team
Bodybuilding and fitness routines are generally considered to be very individualistic sports. As a result, some people find it tedious to train alone, and when they train with others, they feel more motivated and energetic. At the same time, your clients expect to be the center of attention, and they have every right to be because they are paying extra money for your attention. It may sound a little devious, but you can create a healthy atmosphere in which your clients can compete with each other first by comparing their progress and second by getting your attention.
One way to create healthy competition is by creating a protocol or a team. You must have heard of Mike Mentzer’s Heavy Duty Protocol. Notice how it is not called a plan or program. The word protocol is mainly used in formal situations, like an office, company, or a governmental agency. What do all the people in an office or company have in common? They have to act according to a specific protocol together to achieve a particular objective assigned to them by their superior. A quick survey shows that people who use Mike Mentzer’s special training programs have common characteristics, goals, and expectations. But how can you create the same situation among your clients?
Choose a Name For Your Program
At first, the idea of choosing a name for your program may sound a little ridiculous, especially if you have just started your career as a personal trainer. But what do you have to lose? If you brand your program with confidence and based on reliable market strategies, getting more personal training clients becomes as simple as ABC. Choosing a vibrant name like Heavy Duty Protocol is one strategy for increasing the number of your clients. Based on your interests, choose a name that represents your workout plans. To make your brand more personalized, you can use the initials of your name. For example, Mike Mentzer could have used the M.M protocol as the name of his workout plan.
Choosing the name of your plan based on the state you live in can boost your advertisement as the name has cultural and historical background. For example, California’s state slogan is Eureka (Greek for “I have found it”). The word Eureka was uttered when gold was discovered in California for the first time. So, imagine the impact associating your workout plan with the discovery of gold could have on getting more personal training clients. Another good example is Mississippi State’s motto. Virtue et armis, which is Latin for valor and arms. Using a name like the Mississippi state motto can emphasize the intensity and seriousness of your training program.
Another viable choice is to name your workout plan after an animal symbol. For example, the eagle is a national symbol associated with pride and power, and it can even embrace patriotism. Another good choice is to use the university or high school mascot of where you live. The bulldog, a symbol of tenacity and determination, is the official mascot of over 800 high schools. So, by choosing a symbol like the Bulldog, you can reach a wider audience.
Design Merchandise For Your Brand
A simple, effective strategy is designing merchandise with your brand name and symbol imprinted on it. For example, design T-shirts and put your fitness program name on them. Whenever you get a new personal client, give them that T-shirt for free. However, it would be best if you were careful about the quality of the T-shirts and the purpose behind giving them to tour clients.
When designing t-shirts for your brand, consider two scenarios. If you want your clients to wear the t-shirt in the gym as a sort of uniform, choose comfortable t-shirts suitable for working out. In the second scenario, design t-shirts that your clients can wear in public, which may require a different style and design approach. Your ultimate goal should be designing a t-shirt that can be both used as a uniform in the gym and a casual dress that you can wear at a college fraternity house party.
Include Weekends in Your Program
Your program must be full-fledged and require commitment and determination. Most people like to go to parties on the weekends and drown themselves in alcohol. Others may overeat, consuming more calories than usual because they don’t have a plan. Overall, a lot of your clients might need help with controlling calorie consumption on weekends, which can ruin all the efforts they made during the week to work out. You can plan hiking and running activities for weekend mornings. Hiking is an excellent activity for weekend mornings because, firstly, your clients naturally start competing with each other to further their physical limitations. Secondly, it is a bonding experience for you and your clients. Thirdly, after going on a run or a hike, your clients are going to be more careful about calorie consumption for the rest of the weekend.
To Attract More Personal Training Clients, you can let your current clients bring their friends and family on a weekend hike or run. Then, you can advertise your methods and introduce your plan to others to attract them. At the end of the hike, give them free merchandise as a token of appreciation for their effort to enhance their physical condition.
Teach Meal prep to Your Clients
No one can deny that calculating the calories you consume every day is one of the most challenging parts of a fitness journey. Preparing healthy meals is tedious work. Most people do not like the taste of boiled eggs and potatoes. Fortunately, the new trend is preparing wholesome, delicious meals.
You can set an example for your trainees by preparing healthy meals that are visually appealing and taste better than traditional boiled eggs and chicken breasts. Later, you can put the receipt for your meals on social media and explain the advantages of eating healthy food. If you want to start a side hustle, selling homemade healthy food is also a great option.
Offering Free Workshops and Trials
Being a personal trainer, there are some simple and effective ways to get more clients. Here are nine surefire ways to increase your clientele: Nothing works better than word of mouth. After a good training session, you can casually ask clients whether they have any friends or colleagues who might be looking to improve their physique. It would be best if you encouraged them to refer as many people as possible. Share what your clients have to say about you. Whether it’s a heartfelt message or a screenshot of their personal best, it builds trust and credibility.
Please give them a feel of your training with free trial sessions. Use platforms like Trainerize to keep tabs on this trip. Design an advertisement on social media for your services. You can share videos of exercises, inspiring stories of people reducing weight, and other such stuff to grab the attention of potential customers. Start writing articles that could be added to fitness blogs or health magazines. Sharing your knowledge through such articles will build credibility. Create a website that showcases your skills, services, and client success stories. This will make it easy for everybody to contact you.
Keep in touch with existing clients by emailing them valuable fitness tips, updates, and special offers. Attend fitness events, workshops, and conferences. This will help you network with potential clients and other like-minded fitness professionals. Remember, consistency and authenticity are the most important. Implement these strategies and watch your training business grow. A well-invested personal trainer would attract many clients quite seamlessly. Of course, one’s passion and enthusiasm go a long way; however, professional credentialing and expertise are some things clients also look for in a fitness partner. Here are six effective ways to enhance your professional development:
Keep yourself up-to-date with the latest developments in fitness, nutrition, and exercise science. Attend workshops, webinars, and conferences, and get equipped with more knowledge. Get accredited certifications. Clients only trust trainers who have reputable qualifications, so it is worth taking the time and resources to study for NASM, ACE, or ACSM courses.
Find a niche, be it weight loss, strength, or post-rehabilitation, and be good at it. Specialization sets you apart. Network with other fitness professionals, go to events and collaborate. This can lead to referrals and new clients. Acquire communication, empathy, and coaching skills. Everyone likes to be heard, motivated, and understood; therefore, clients value a good listener in a trainer. Obtain a professional website and share stories of client success. Post helpful content on social media. This is how an online presence will increase your credibility and attract prospects. Indeed, a personal training business can significantly grow and retain clients with email marketing. Now, let’s dive into some practical ways of using email commerce:
Segment Your Email List
Categorize your clients by groups—for instance, new clients versus long-term ones. Tailor your messages to meet the needs and preferences of the respective group. Send a warm email to your new clients to introduce yourself and express your expertise. Include a call for action involving one-on-one consultations or sessions.
Share the progress that clients have made in weight loss or gains in strength in emails. Use visuals to indicate transformations; before-and-after photos will help in doing so. Provide fitness tips, workout routines, and nutrition advice. Doing this will set you apart as an expert and resource for them. Announce discounts, limited-time offers, and seasonal packages. Encourage clients to take advantage of the offer. Share stories about becoming fit and happy. Testimonies do build trust and credibility for your fitness business. Organize workshops, webinars, or challenges and invite only email subscribers. Use email invitations to create buzz around an event. Remember, personalized and engaging emails go a long way in building your client relationships and, in turn, your business.
Selling Supplements
The sales of supplements at your gym is one of the high-margin revenue sources, and it brings value to your consumers. So, how do you do it successfully in your personal training business? Before selling any supplements, understand who you will be targeting at your gym. You may also need to consider age and specific needs. Match your products to suit their needs. Select only high-quality supplements that represent your clients’ workouts. Common supplements include protein powder, pre-workout supplements, vitamins, and amino acids. Identify respected brands and ensure the product is safe and effective.
Competitive Pricing
Competitive pricing that is affordable to the clients but still ensures your business is profitable. Consider any factors: the cost of wholesale, market rate, and perceived value. Provide bundle deals on membership packages or locations that your clients can purchase in bulk. Create an Attractive Retail Space
Develop an attractive retail space in your facility. Arrange supplements neatly with high visibility and in a logical manner. Give precise details about the product and its benefits. Make the space to be well-illuminated and inviting. Educate Your Client
Be a master of supplements.
Educate your customer on the benefits, proper usage, and possible side effects of each supplement. Conduct workshops or informational seminars to lessen common doubts and myths. Narrate a few success stories of clientele who received help from selective supplements. Testimonials make products more credible and trustworthy. Include before-and-after results in pictures, quotes, and details.
Distribute samples for free or in trial-pack sizes. People should be given a chance to use products themselves. When they place value on them, they are more likely to buy. Advertise on All Social Media and Email Platforms
Leverage your social media pages with educative content and alert customers about your supplements’ offers. Indicate educative content on your supplements’ uses. Send email newsletters often to update your customers about your new products and special offers.
Collaborate With Other Professionals
Affiliations with nutritionists, dietitians, and wellness experts will help you ensure full-fledged health solutions. Word of mouth within such professional circles can expand your supplement sales. Remember, transparency, knowledge, and personalized recommendations for successful supplement sales. Implementing these strategies into your business will help take your personal training game to the next level and further assist your clients
