House cleaning services, a huge and active part of the domestic service industry, are often seen as competitive with lower average salaries. However, with the advancement of AI, social media, and online sales, the landscape is changing. In this article, we will introduce market strategies for house cleaning services that can help you attract customers, even with limited resources and the prospect of reaching a six-figure business. Also, if you are looking to start a business with no money, a house cleaning service business is an option to consider.
Signing long-term contracts for cleaning services
The primary house cleaning marketing strategy is to sign long-term contracts in order to secure cash flow and customers for your business. Contracts increase the validity of your cleaning services, adding features of trustability and quality to your business, which are the basic requirements for a domestic service business. Later, you will become familiar with marketing strategies for cleaning services that help you attract more customers and long-term customers based on the trustability and quality of your business.
Use cleaning materials to gain your customer’s trust
The choice of cleaning materials in your house cleaning service business is critical to gaining and maintaining your customers’ trust. Trust is a crucial element that can make or break your domestic business. It’s essential to use safe and reputable cleaning materials, but the specific brand should be chosen based on customer demand, your budget, and accessibility.
Using cleaning materials based on customer demand
In order to determine what brand of cleaning material your customers expect you to use, you have to conduct a survey. For your survey, you can use social media as well as other options, such as online polls designed freely on different websites. For example, depending on the location of your office, you can check online supermarkets to see what brand of cleaning is in high demand. For instance, if three or four supermarkets have cleaning supplies from the same brand, that brand is the dominant one in your area; therefore, most of your customers are already familiar with that brand, and when they see that you are using that brand, it gives them a sense of familiarity which makes it easier for them to trust your services.
There is a counter idea that suggests you have to use cleaning supplies from brands that are not well known in your area, and your customers probably don’t use that brand themselves. This idea is based on the hypothesis that using a brand with a lesser-known name to your customers can create a sense of wonder and attraction for them. Your job here is to transfer that sense of wonder into trust by assuring your customers about the quality of the cleaning supplies you are using. You can have a section on your website dedicated to introducing the brand of supplies you are using. You can even backlink to the website of the cleaning supply brand to showcase the validity of the products that you are using. In addition, you can educate your staff regarding some positive features these brands possess. Social media posts about your cleaning material can be beneficial. By posting reels or a story on Instagram, you introduce your cleaning supply to gain your customer’s trust and, at the same time, create content that helps you attract more customers later. Remember that whether you should use a well-known brand or a new brand depends on your budget and risk management strategies.
Your own recipe in detergents and cleaning supply
An alternative strategy is to create your cleaning supply brand. The first step is getting the necessary approvals for your supply. Approvals related to sanitation and cleaning supplies can differ from state to state, so before producing your material, make sure that what you are doing is legal to prevent conflicts in the future.
After you make sure that you can produce your cleaning supplies, you have to use strategies to present them to your customers. First, you have to use the shape and type of container you want to use for your supply. The shape and weight of your containers are essential because you have to consider that you or your employees have to carry them from house to house, and that can take a lot of energy from your employees, so your container should be designed in a way that makes them easier to carry, saving more effort and energy for your employees.
An advantage of using your supply is that you can design it to fit your business needs and create a visual attraction. You can use vibrant colors such as green, purple, or even blue. Green has psychological connotations associated with cleanness and naturality, creating a positive vibe that makes it easier for your customers to trust your services. You should avoid using colors such as red as they might look agitating to your customers. Also, remember that the color of your containers should fit the uniform of your employees to create a more professional atmosphere.
Another advantage of using your supply is that it gives you a lot of potential for advertisement and content creation on online websites and social media accounts. You can have a whole section on the online webpage about your cleaning supply. Also, as a promotion, you can give your supplies in little containers to your customers as gifts after they have hired your services. On the bottles, put your website address along with the social media platform that you use to promote your business in addition to any other means of branding that you use, such as your slogan, logo, mascot, etc.
Use cleaning supplies that reflect your social responsibilities
Social responsibility is a trend or, in other words, a customer’s expectation from new generations. Using supplies that are known to be eco-friendly is not just a strategy to attract more customers but a principle that you must follow to gain your customers’ trust and keep your cleaning business alive. Providing eco-friendly supplies can be both time- and budget-consuming, but it has its advantages that can help your business grow. For example, by using green cleaning supplies, you can get an endorsement from your customers. There is a huge possibility that if a customer genuinely cares about the environment, they will share a tweet or tag your business account on Instagram and introduce you to their followers as a socially responsible house cleaning services business.
Be a Perfect Model for Your Business Market
Customer service and promotions are the most traditional methods of attracting new customers and gaining the loyalty of the customers you already have. Even though this strategy is traditional, it is proven to work. By providing new customer service that is more modern than the usual ones, you gain the trust of your customers and attract new customers.
Creating customer persona
The first step in providing outstanding customer service is analyzing your customer needs by creating a customer persona. By analyzing your customers, you design customer services that they actually want and satisfy your customers. Let’s make a persona and explore it together. In this scenario, our customer is Mike; he is a bachelor and works 8 hours a day. Mike doesn’t have the time or energy to clean his flat, so he needs to hire a house cleaning service. Based on the information, you can guess that he needs his house to be organized as well, so you can offer organizing services along with learning services as a part of the promotion. Notice that Mike has the potential to become a regular customer, so what can you do to keep him satisfied so he will continue hiring your services? One way is to give him a discount immediately after he hires your services. You can give him a discount code that he can use for the following three times that he wants to recruit your cleaning services. This way, before you even send your employees to his house, he is already thinking about the next time that he wants to hire you.
Optimize your online website
You must have an online website for your house cleaning services business. Otherwise, you cannot compete with others, and in order for your business to grow and stay profitable, you have to be able to beat your competition. One method is optimizing your website to make it more user-friendly.
Here, you should aim to make the purchasing process more accessible and entertaining for users. The place you put the hiring section is essential. It should be somewhere that can be easily spotted, but it shouldn’t be the center of attention. Now, you might wonder why you should not put the hiring or purchase section at the center of attention. The question will be soon answered when you read the next part.
Your aim is obviously to get more customers, but your hook is the way you present your business to your customers. One strategy is writing the story of your house cleaning service business and your employees. You can create a section on your online website and put the biography of your employees with their contact info. It is essential to include your employees’ headshots on their profiles. Ask your employees to write their biography; emphasize that their biography should consist of information about their personality, interests, and why they are working in house cleaning services. It is essential to let your employees write the information on the website for themselves to make their profile more personalized and, hence, more appealing to the users. The profile page should have a comment section where customers can share their criticism and talk about their experience hiring that particular employee. This strategy helps you monitor your employees better and also motivates them to be more careful about the way they interact with customers.
On your employee profile pages, look for places where you can put references for the purchase section. It can be next to the profile name of the employees; click if you want to hire our services, use this phrase or similar phrases.
When customers get to the central part, hiring your services, they should find the process amusing and accessible. Online websites lose customers just because they see the process of buying the product as time-consuming and complicated. You should present your services like the restaurant menu. Create different sections based on the material, tools, types of furniture, and apartment size. As a strategy, consider special offers for small apartments that don’t take a lot of time and energy to clean. The offer is that the first time someone wants to hire your services if their apartment is small, you clean their apartment for free. People with smaller houses don’t employ house cleaning services, but if you present your service in a way that makes financial sense for them, they will hire you or at least consider hiring your services.
After someone actually clicks on the free cleaning offer, you can ask for their consent to document the process of cleaning and put the video on the website and social media. The first benefit is that after you ask people to take a video, many people will reconsider their decisions, and you will avoid getting too many free cleaning requests. If you can obtain consent from your customers, you can put the videos on your website and provide actual documents to back your claims. Such content will prove your devotion to your duty to other customers and persuade them to hire your cleaning services.
House Cleaning Marketing on Instagram
Instagram is a great platform to promote your house-cleaning business, but you have to create unique content about your business. In order for your content to be exceptional, we cannot give you the exact scenarios, but we can offer tips to help you develop your ideas. If you find it challenging to manage your Instagram account, you can hire a professional to manage your account.
First, you have to recognize the potential of your business. By potential, we mean the number of different categories in which you can produce content. For example, creative content is a topic, and humor is a subtopic. You can attract more customers by creating humorous content related to your business. Another subtopic is education. You can teach the basics of your business to your followers on Instagram. As a home cleaning service business, you can provide a lot of helpful and straightforward tips about home cleaning and maintenance. Posting the results of your services can boost the number of your new customers. Still, with a bit of creativity, you can persuade your consumers to take a short video and comment on the quality of your work, materials, and customer service. A lot of people may reject taking a video of themselves because they want to keep their privacy, and they have every right to do so. Notice that you are asking your followers for a favor, so you have to return the favor by offering promotions and discounts on your long-term plans.
